A welcome sign that reflects one of our brand values - our welcoming and friendly environment.
Wednesday, 18 June 2014
Friday, 13 June 2014
School Direct - generating applications
Our marketing campaign to generate applications for School Direct training places has been running since September 2013.
New way to qualify
School Direct is the new way for graduates to become a qualified teacher - with the trainees being based in school supported and mentored principally by teachers and also university lecturers. It's in contrast to the other way for graduates to become qualified - developing knowledge and skills in university and unertaking placements in school. Both are excellent routes to becoming a teacher and the different benefits of each are reflected in our marketing campaigns.
School Direct marketing
Extensive marketing activity targeted best prospects and used web, CRM, email marketing, social media and online advertising.
Online advertising
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Email to unplaced UCAS applicants
and HotCourses enquirers
Facebook advertising
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Our marketing campaign to generate applications for School Direct training places has been running since September 2013.
New way to qualify
School Direct is the new way for graduates to become a qualified teacher - with the trainees being based in school supported and mentored principally by teachers and also university lecturers. It's in contrast to the other way for graduates to become qualified - developing knowledge and skills in university and unertaking placements in school. Both are excellent routes to becoming a teacher and the different benefits of each are reflected in our marketing campaigns.
School Direct marketing
Extensive marketing activity targeted best prospects and used web, CRM, email marketing, social media and online advertising.
Online advertising
Email to unplaced UCAS applicants
and HotCourses enquirers
Facebook advertising
YouTube adverts
Pop-up banners
Tuesday, 4 January 2011
Friday, 27 August 2010
Early bird debuts
Our Great careers start here campaign has done the business with all September 2010 degree places filled. The animated bird character from our campaign returns for our Autumn campaign in a new guise. The re-named Early bird now tells applicants to apply early and not miss out on clearing whilst also flaging up our great graduate prospects record. The campaign will run through to January 2011. Postgraduate and FE lead generation will have a different treatment for these specific markets.
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Friday, 13 August 2010
TV spearheads clearing campaign
A new advert spearheads our 2010 clearing campaign. The animated, 30 second advert will run on Border TV, Channel 4 North and 40D from 13 to 21 August and aims to generate enquiries for degree courses starting in September 2010. With a voice over done by acclaimed actor Joss Acland, the advert differentiates the University of Cumbria from competitors with its graduate prospects record. Broadcast times can be viewed here.
Indy provides plaform for clearing campaign
The Independent is the market leading newspaper for UCAS clearing so we will have a series of focused adverts in various editions starting 17 August. Our main ad is shown below focusing on our oustanding record in terms of graduate prospects.
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