Teaching courses get further push

With clearing in full swing, more promotional attention has been focused on undergraduate teaching courses and PGCE Maths, Modern Foreign Languages, and Maths. An eZine has been sent to students starting these PGCE course this month asking them to recommend us to a friend, whilst further local press adverts will appear on 4 September supported by forty, thirty second adverts starting 2 September on Rock FM. The additional push will be supported by online work on MSN, Bebo and other branded websites.

Clearing campaign taps into retail therapy

Lots of Top Shop, Miss Selfridge and Topman customers are potential students so we took advertising space in a number of their Lancashire stores to market our Lancashire provision. If didn't catch our campaign in store, here is what you would have seen.

Web adverts viewed 9 million times

Our clearing web advertising passed a significant milestone on 20 August. Nine million browsers have now seen one of our adverts marketing our available provision. The adverts appeared on MSN, Facebook, Bebo, Google and a large range of branded websites and direct enquirers to our web site for more information.

New open day advert for Cumbria market

A further press advert marketing our FE open day at our Newton Rigg campus on 28 August appears tomorrow in the Evening News and Star. The paper which delivers a daily readership of 62,000 is published in the north, west and east of Cumbria.

Clearing hotline opens

Our clearing hot line opens for business tomorrow (20 August 2009) ready to offer friendly advice to those seeking a course or those who are seeking advice if grades have not turned out as expected. Staffed by a cross university team, the hot line number is 0808 002 4024.

We're in the Indy

We feature in the Independent's official UCAS clearing guide supplement tomorrow (Thursday, 20 August 2009). With A Level results out on Thursday, the supplement is bound to be well read.

Clearing comes to Carlisle

The University of Cumbria promotional trailer visits the centre of Carlisle tomorrow (20 August 2009). Liveried with new clearing panels, friendly advice will be available on clearing and the full range of our courses. The trailer can be found in the English Street pedestrian area.

FE gets strong coverage in clearing plus campaign

Our wide range of FE courses features strongly in the clearing plus campaign with press adverts, radio adverts, street banners and web presence on our web site. A key focus of the activity is to publicise the open day at our Newton Rigg campus on 28 August 2009.

We're emailing unplaced applicants

We're reminding students that we still have places for September 2009 entry. Using a UCAS email which they sent out today to unplaced applicants, we hope to match people to provision we still have available. Our advert also has supporting text flagging up our course opportunities.

Clearing campaign uses UCAS to maximise response

Our clearing plus campaign 2009 makes maximum use of the power of the UCAS web site to get our message across that places are still available for September 2009 entry.

We have negotiated a presence on their home page for 20 and 21 August and on their clearing homepage for a further 3 weeks and 5 days. This will ensure that our message will be seen an estimated six million times during the period.

All roads lead to our web homepage

All clearing plus campaigning activity signposts potential students to our web site and the wealth of information and advice for clearing it contains. Please view our clearing page here.

Text for clearing info

Listeners to Rock FM can text us to receive a call back to discuss clearing at our Lancaster campus. Infomercials promoting our clearing service will run on the station for two weeks commencing 17 August and texters will also have the chance to win a Sony Viao laptop.

Trial run for adbikes

We're using adbikes forth first time this year to get our clearing message across in a slightly quirky way with the bikes visiting Lancaster, Blackpool and Lytham for two days each starting 17 August. The adbikes, will feature our message that their are still places available at our Lancaster campus.

Simple banner spreads clearing message

The humble banner can play an important part in marketing campaigns and our clearing campaign is no different. The campaign also uses radio, online, press and poster advertising and adbikes to get our message across. Here is our striking banner which will be in full view in Penrith town centre.

Radio web site presence boost clearing

Clearing adverts on CFM and Rock FM radio stations will encourage listeners to visit the station's web sites for more information. Additionally, Rock FM will feature a consumer competition to encourage enquiries with a Sony laptop up for grabs. You can view the CFM page here.

University has strong presence in The Independent

We have booked good coverage in clearing features in the Independent-the national daily with the best clearing coverage. The adverts, one small and one larger, will run from 18 August and into September.

Millions see our online ads

Week one of the clearing plus campaign saw over 3 million browsers view our online advert. Click thru rates from the ads to the cumbria.ac.uk site were 4 times higher than anticipated. The ads ran on MSN, Bebo and Facebook during the week 21-28 July 2009. The online campaign continues integrating online activity such as this with offline activity-please see earlier posts.