Friday, 27 August 2010

Early bird debuts

Our Great careers start here campaign has done the business with all September 2010 degree places filled.  The animated bird character from our campaign returns for our Autumn campaign in a  new guise. The re-named Early bird now tells applicants to apply early and not miss out on clearing whilst also flaging up our great graduate prospects record.  The campaign will run through to January 2011. Postgraduate and FE lead generation will have a different treatment for these specific markets.





Friday, 13 August 2010

TV spearheads clearing campaign

A new advert spearheads our 2010 clearing campaign. The animated, 30 second advert will run on Border TV, Channel 4 North and 40D from 13 to 21 August and aims to generate enquiries for degree courses starting in September 2010.  With a voice over done by acclaimed actor Joss Acland, the advert differentiates the University of Cumbria from competitors with its graduate prospects record. Broadcast times can be viewed here.

Indy provides plaform for clearing campaign

The Independent is the market leading newspaper for UCAS clearing so we will have a series of focused adverts in various editions starting 17 August. Our main ad is shown below focusing on our oustanding record in terms of graduate prospects.


Sounding off on Spotify

With over 8 million tracks and a growing audience, Spotify offers a good way to get our recruitment message to potential undergraduate students. You can listen to our audio advert here.

FE students feature in press adverts

Real students feature in our local press adverts launching August 2010. The adverts will generate enquiries for our vocational courses starting September 2010 at our Newton Rigg campus near Penrith. They will appear in the Cumberland News, News & Star, Star and the Cumberland and Westmorland Herald.

Facebook just the job for FE

The power of Facebook is assisting recruitment to FE courses at our Newton Rigg campus. The target prowess of the social media site is allowing us to target over 10,000 potential students within travelling distance of the campus.

What's Handel and Beethoven doing in our radio ad?

Check out our radio ad to find out. The ad runs for two weeks commencing 16 August 2010 on Rock FM, CFM Radio, The Bay Radio, Radio wave 96.5 FM and Lakeland Radioto and will help us fill undergraduate places still available of September 2010 start.  We have a variation on the advert for Lancashire stations that signposts our Lancaster campus.