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Wednesday, 18 June 2014
Friday, 13 June 2014
School Direct - generating applications
Our marketing campaign to generate applications for School Direct training places has been running since September 2013.
New way to qualify
School Direct is the new way for graduates to become a qualified teacher - with the trainees being based in school supported and mentored principally by teachers and also university lecturers. It's in contrast to the other way for graduates to become qualified - developing knowledge and skills in university and unertaking placements in school. Both are excellent routes to becoming a teacher and the different benefits of each are reflected in our marketing campaigns.
School Direct marketing
Extensive marketing activity targeted best prospects and used web, CRM, email marketing, social media and online advertising.
Online advertising
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Email to unplaced UCAS applicants
and HotCourses enquirers
Facebook advertising
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Our marketing campaign to generate applications for School Direct training places has been running since September 2013.
New way to qualify
School Direct is the new way for graduates to become a qualified teacher - with the trainees being based in school supported and mentored principally by teachers and also university lecturers. It's in contrast to the other way for graduates to become qualified - developing knowledge and skills in university and unertaking placements in school. Both are excellent routes to becoming a teacher and the different benefits of each are reflected in our marketing campaigns.
School Direct marketing
Extensive marketing activity targeted best prospects and used web, CRM, email marketing, social media and online advertising.
Online advertising
Email to unplaced UCAS applicants
and HotCourses enquirers
Facebook advertising
YouTube adverts
Pop-up banners
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