Our clearing plus campaign 2009 launches in July and will continue through August and into September to help generate additional enquiries and applications for UG, PG, PGCE and FE courses.
Undergraduate
The UCAS website is expected to receive eight million visits during clearing so we have secured a prominent banner advert from 20 August for 4 weeks that will enable enquirers to easily access our website which will feature helpful clearing information.
We will also advertise on MSN, Facebook and Bebo – key sites that will allow us to target 17 – 23 year olds in the north-west and three radio stations, CFM, The Bay and Rock FM which also allow us to do the same.
As agreed in our Recruitment Strategy we will also be delivering targeted advertising in selected sites in the Lancaster, Blackpool and the Fylde coast to build brand awareness and prompt applications.
PG and PGCE
Both PG and PGCE will benefit from the regional radio activity and features on our website. Specific online activity will include advertising on Graduate Prospects, a large variety of branded web sites that can deliver our target audience and Google Adwords activity.
FE
Tailored radio adverts on CFM will signpost enquirers to our web site supported by local press adverts promoting the FE advice day on 28 August 2009.
In addition to the above the outreach team will be in schools and in the community with university promotional trailer to raise awareness of the university at this critical time in the recruitment cycle. We will also be proactively working with local and regional media providing positive news stories to raise our profile and positioning ourselves as the experts in HE/FE advice and guidance.
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