University of Cumbria on the airwaves

We've grabbed the opportunity to sponsor a couple of spots on both Radio Cumbria and Bay Radio for a couple of weeks. Listen here for a sample the Cumbrian version or here for the Lancaster one.

University goes VOD

We're using VOD (Video on Demand) - the fast growing way of watching tv programmes - for the first time this year as part of our autumn campaign to generate enquiries for undergraduate and postgraduate entry in September 2010.

The most famous VOD is BBC iPlayer and we will advertise on Channel 4's 4OD in the North. 4OD has strong viewing figures among 16-24 year olds so is perfect for us to get our message across to the right audience. Our bring your dreams advert will appear when top shows such as Hollyoaks, Skins and 90210 are viewed. This is the first time we have used VOD so we will monitor the results closely.

Silver screen beckons

You can't keep a good advert down and our bring your dreams advert will feature on thirteen screens in cinemas in Carlisle and Lancaster between 27 November 2009 and 14 January 2010. Many moviegoers are just the sort of people we are looking to recruit to our undergraduate and postgraduate programmes so we hope they will visit our website and ultimatley, join us in September 2010.

Facebook to aid enquiry generation

Were using Facebook to help generate enquiries for undergraduate and postgraduate entry in September 2009. New posters and postcards supporting the drive will be used in key feeder schools and institutions by our outreach team. Enquirers will be able to "talk" to a number of our student ambassadors and find out what life is like as University of Cumbria student. To find the Facebook page, sign into your account (or create one for free at facebook.com)
and search for official University of Cumbria.

Autumn campaign launches

Our autumn 2009 campaign to generate undergraduate and postgraduate enquiries for September 2010 entry launched in September. Strong coverage on our web site has been supported in schools and other institutions with our outreach team spreading the word supported by powerful posters and postcards.