We're using VOD (Video on Demand) - the fast growing way of watching tv programmes - for the first time this year as part of our autumn campaign to generate enquiries for undergraduate and postgraduate entry in September 2010.
The most famous VOD is BBC iPlayer and we will advertise on Channel 4's 4OD in the North. 4OD has strong viewing figures among 16-24 year olds so is perfect for us to get our message across to the right audience. Our bring your dreams advert will appear when top shows such as Hollyoaks, Skins and 90210 are viewed. This is the first time we have used VOD so we will monitor the results closely.
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