Short business courses campaign

A campaign has been launched to promote our short business courses, being offered in Carlisle and Lancaster, designed to bring local business people up-to-date with the latest thinking and techniques to help their business grow in these competitive times.

Starting mid-April, the courses are Developing Websites, E-business and Professional Skills in ICT with ECDL. A variety of different methods have been employed to get the message across, including:

• eZines to local businesses, which include feedback from an existing student, David Mulgrew and a video of tutor Toby Weymouth explaining the benefits of the courses
• a direct mail-out to 4,000 businesses across our region
• adverts for two weeks in the Lancaster Guardian and Cumberland News
• prominent featuring of the courses on the homepage of our website.