Start your career as Maths or Physics teacher here

Our course for those looking for a career change into teaching Maths or Physics in secondary schools starts in January in Lancaster. This is our local press advert in the Lancaster Guardian supported by Google Adword activity.

Engineering sets out it's stall

The School of Sustainable Engineering promoted it's provision at the recent global warming seminar. The School is positioning itself as a key provider of engineering training for companies looking to grow their business on Britain's Energy Coast.

Drop in to find out about Midwifery

If you're considering a career as a midwife, find out more at our drop in sessions.

First episode of Fresh Air TV

A new promotional tool to help us communicate with potential students launched today -the first episode of Fresh Air TV has made it's debut in hyperspace. The short feature looks at aspects of student life through the friendly eye of host Jonathan Willoughby. Further episodes are due in the New year.

University of Cumbria on the airwaves

We've grabbed the opportunity to sponsor a couple of spots on both Radio Cumbria and Bay Radio for a couple of weeks. Listen here for a sample the Cumbrian version or here for the Lancaster one.

University goes VOD

We're using VOD (Video on Demand) - the fast growing way of watching tv programmes - for the first time this year as part of our autumn campaign to generate enquiries for undergraduate and postgraduate entry in September 2010.

The most famous VOD is BBC iPlayer and we will advertise on Channel 4's 4OD in the North. 4OD has strong viewing figures among 16-24 year olds so is perfect for us to get our message across to the right audience. Our bring your dreams advert will appear when top shows such as Hollyoaks, Skins and 90210 are viewed. This is the first time we have used VOD so we will monitor the results closely.

Silver screen beckons

You can't keep a good advert down and our bring your dreams advert will feature on thirteen screens in cinemas in Carlisle and Lancaster between 27 November 2009 and 14 January 2010. Many moviegoers are just the sort of people we are looking to recruit to our undergraduate and postgraduate programmes so we hope they will visit our website and ultimatley, join us in September 2010.

Facebook to aid enquiry generation

Were using Facebook to help generate enquiries for undergraduate and postgraduate entry in September 2009. New posters and postcards supporting the drive will be used in key feeder schools and institutions by our outreach team. Enquirers will be able to "talk" to a number of our student ambassadors and find out what life is like as University of Cumbria student. To find the Facebook page, sign into your account (or create one for free at facebook.com)
and search for official University of Cumbria.

Autumn campaign launches

Our autumn 2009 campaign to generate undergraduate and postgraduate enquiries for September 2010 entry launched in September. Strong coverage on our web site has been supported in schools and other institutions with our outreach team spreading the word supported by powerful posters and postcards.

New radio advert tempts aspiring teachers

The rewarding nature of a career in teaching features in our latest radio advert launching on Rock FM tomorrow, 2 September 2009. With some places still available for entry this month on our undergraduate primary teaching programmes and postgraduate ICT, Maths, and Modern Foreign Language courses, the adverts let potential students that it is not too late to apply. The radio work is supported by web activity and local press adverts appearing on 4 September 2009.

Teaching courses get further push

With clearing in full swing, more promotional attention has been focused on undergraduate teaching courses and PGCE Maths, Modern Foreign Languages, and Maths. An eZine has been sent to students starting these PGCE course this month asking them to recommend us to a friend, whilst further local press adverts will appear on 4 September supported by forty, thirty second adverts starting 2 September on Rock FM. The additional push will be supported by online work on MSN, Bebo and other branded websites.

Clearing campaign taps into retail therapy

Lots of Top Shop, Miss Selfridge and Topman customers are potential students so we took advertising space in a number of their Lancashire stores to market our Lancashire provision. If didn't catch our campaign in store, here is what you would have seen.

Web adverts viewed 9 million times

Our clearing web advertising passed a significant milestone on 20 August. Nine million browsers have now seen one of our adverts marketing our available provision. The adverts appeared on MSN, Facebook, Bebo, Google and a large range of branded websites and direct enquirers to our web site for more information.

New open day advert for Cumbria market

A further press advert marketing our FE open day at our Newton Rigg campus on 28 August appears tomorrow in the Evening News and Star. The paper which delivers a daily readership of 62,000 is published in the north, west and east of Cumbria.

Clearing hotline opens

Our clearing hot line opens for business tomorrow (20 August 2009) ready to offer friendly advice to those seeking a course or those who are seeking advice if grades have not turned out as expected. Staffed by a cross university team, the hot line number is 0808 002 4024.

We're in the Indy

We feature in the Independent's official UCAS clearing guide supplement tomorrow (Thursday, 20 August 2009). With A Level results out on Thursday, the supplement is bound to be well read.

Clearing comes to Carlisle

The University of Cumbria promotional trailer visits the centre of Carlisle tomorrow (20 August 2009). Liveried with new clearing panels, friendly advice will be available on clearing and the full range of our courses. The trailer can be found in the English Street pedestrian area.

FE gets strong coverage in clearing plus campaign

Our wide range of FE courses features strongly in the clearing plus campaign with press adverts, radio adverts, street banners and web presence on our web site. A key focus of the activity is to publicise the open day at our Newton Rigg campus on 28 August 2009.

We're emailing unplaced applicants

We're reminding students that we still have places for September 2009 entry. Using a UCAS email which they sent out today to unplaced applicants, we hope to match people to provision we still have available. Our advert also has supporting text flagging up our course opportunities.

Clearing campaign uses UCAS to maximise response

Our clearing plus campaign 2009 makes maximum use of the power of the UCAS web site to get our message across that places are still available for September 2009 entry.

We have negotiated a presence on their home page for 20 and 21 August and on their clearing homepage for a further 3 weeks and 5 days. This will ensure that our message will be seen an estimated six million times during the period.

All roads lead to our web homepage

All clearing plus campaigning activity signposts potential students to our web site and the wealth of information and advice for clearing it contains. Please view our clearing page here.

Text for clearing info

Listeners to Rock FM can text us to receive a call back to discuss clearing at our Lancaster campus. Infomercials promoting our clearing service will run on the station for two weeks commencing 17 August and texters will also have the chance to win a Sony Viao laptop.

Trial run for adbikes

We're using adbikes forth first time this year to get our clearing message across in a slightly quirky way with the bikes visiting Lancaster, Blackpool and Lytham for two days each starting 17 August. The adbikes, will feature our message that their are still places available at our Lancaster campus.

Simple banner spreads clearing message

The humble banner can play an important part in marketing campaigns and our clearing campaign is no different. The campaign also uses radio, online, press and poster advertising and adbikes to get our message across. Here is our striking banner which will be in full view in Penrith town centre.

Radio web site presence boost clearing

Clearing adverts on CFM and Rock FM radio stations will encourage listeners to visit the station's web sites for more information. Additionally, Rock FM will feature a consumer competition to encourage enquiries with a Sony laptop up for grabs. You can view the CFM page here.

University has strong presence in The Independent

We have booked good coverage in clearing features in the Independent-the national daily with the best clearing coverage. The adverts, one small and one larger, will run from 18 August and into September.

Millions see our online ads

Week one of the clearing plus campaign saw over 3 million browsers view our online advert. Click thru rates from the ads to the cumbria.ac.uk site were 4 times higher than anticipated. The ads ran on MSN, Bebo and Facebook during the week 21-28 July 2009. The online campaign continues integrating online activity such as this with offline activity-please see earlier posts.

FE radio ads feature students

Radio adverts featuring three students will be used to aid recruitment to FE courses at the university of Cumbria. Please listen to one of them now. They will feature on CFM between 25 and 27 August 2009.

FE advice day features in press adverts

Local press advertising will help grow FE enquiries as part of the clearing plus campaign. Our message will be similar to last year's advert and will promote our FE advice day on 28 August at Newton Rigg.

Bus adverts flag up Lancaster provision

The campaign will highlight our provision at our Lancaster campus. Here is one way we are doing this - adverts on buses in the Lancaster, Blackpool and the Fylde areas which allow us to target potential students.

The adverts will be visible throughout August and will encourage enquirers to visit our web site for more information.

Please continue to check the blog for more detail on campaign activity.

Welcome to the clearing plus campaign blog

Our clearing plus campaign 2009 launches in July and will continue through August and into September to help generate additional enquiries and applications for UG, PG, PGCE and FE courses.

Undergraduate
The UCAS website is expected to receive eight million visits during clearing so we have secured a prominent banner advert from 20 August for 4 weeks that will enable enquirers to easily access our website which will feature helpful clearing information.

We will also advertise on MSN, Facebook and Bebo – key sites that will allow us to target 17 – 23 year olds in the north-west and three radio stations, CFM, The Bay and Rock FM which also allow us to do the same.

As agreed in our Recruitment Strategy we will also be delivering targeted advertising in selected sites in the Lancaster, Blackpool and the Fylde coast to build brand awareness and prompt applications.

PG and PGCE
Both PG and PGCE will benefit from the regional radio activity and features on our website. Specific online activity will include advertising on Graduate Prospects, a large variety of branded web sites that can deliver our target audience and Google Adwords activity.

FE
Tailored radio adverts on CFM will signpost enquirers to our web site supported by local press adverts promoting the FE advice day on 28 August 2009.

In addition to the above the outreach team will be in schools and in the community with university promotional trailer to raise awareness of the university at this critical time in the recruitment cycle. We will also be proactively working with local and regional media providing positive news stories to raise our profile and positioning ourselves as the experts in HE/FE advice and guidance.